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WIX vs. Showit - Which Is Better for Your Business?

In today's digital world, having a captivating and functional website is a crucial aspect of running a successful business. As a small business owner, you're great at what you do! But you may not be so "tech-savvy" when it comes to website development, which can make choosing the right website platform feel totally overwhelming.

Two popular website builders that cater to creative entrepreneurs and small business service providers are Wix and Showit. Both platforms offer a range of features and benefits, but to help you determine which one is best for your business, we're going to compare the two to help you make an informed decision.

1. Ease-of-Use

When it comes to website builders, ease-of-use is often a primary concern for non-tech-savvy users. Both Wix and Showit allow users to create a website without any coding knowledge. Here's how they compare:

WIX - Widely acclaimed for its drag-and-drop editor, Wix offers a highly intuitive interface that allows users to create and customize their websites effortlessly. Wix tends to be more beginner-friendly with simple and straight-forward click-to-edit, drag-and-drop elements.

SHOWIT - Showit's design tool offers a canvas-based editor that allows users to have precise control over their website's design elements. This is great for a design-focused approach, but may require a steeper learning curve for beginners.

2. Mobile Editor

With mobile usage on the rise, it's crucial to have a responsive website.

WIX - With a responsive design, Wix automatically adjusts your website's layout to fit various screen sizes, ensuring a seamless experience for mobile users. The mobile editor is also separate from the desktop editor, allowing you to further customize your mobile layout exactly as you want.

SHOWIT - Showit also provides a separate editor for both desktop and mobile views. This approach allows users to fully customize the mobile experience. However, Showit's mobile-only editor view does not automatically add your website elements to the mobile view, Meaning there are more complex steps involved in ensuring all your website elements are on mobile.

3. Built-in Features, Apps & Integrations

Integrations with external apps and services can greatly enhance the functionality of your website.

WIX - Wix provides a comprehensive selection of apps, templates, and built-in tools, such as forms, galleries, and e-commerce capabilities. With the Wix App Market, users gain access to a vast selection of third-party apps for different functionalities, such as adding live chat, marketing tools, analytics, and more. Wix also offers numerous integrations with popular services like Google Analytics, Mailchimp, PayPal, and social media platforms.

SHOWIT - As a design-focused platform, Showit does not have as many built-in features or an app store like Wix. However, it does offer some integration with popular third-party services and tools. With the WordPress integration, you can benefit from the extensive range of plugins and integrations available on the WordPress platform.


Affordability is an important consideration for many small businesses. It's essential to evaluate your budget and desired features when making a decision.

WIX - Wix offers a range of pricing plans to cater to different user needs. Their plans start from free (with limited features and Wix ads), $14/mo for the basic plan, and go up to higher-tier plans with more advanced features and custom domain options. Wix also offers various premium app integrations to enhance your website's functionality.

SHOWIT - Showit does not offer a free plan and the platform's pricing is structured differently, focusing on design rather than hosting. Showit starts at a higher $24 per month for their basic package. While the pricing is slightly higher, but it includes hosting and basic support.


Choosing between Wix and Showit ultimately depends on your specific needs and preferences. If you prioritize ease-of-use, vast built-in features, extensive third-party app options, and affordability, then Wix might be the right choice for you.

While Showit caters to individuals seeking design flexibility, it may require a higher learning curve and comes at a slightly higher cost. Despite this, Showit is an excellent option for those who prioritize visual customization and are willing to invest time in mastering its editing capabilities.

Consider the goals of your website, your budget, and your comfort with design and technical aspects when selecting the platform that best aligns with your entrepreneurial journey!

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Hi — I'm Jessica


I've helped 100s of female entrepreneurs elevate their business with strategic branding and beautiful websites that get you noticed.

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