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Why You Need A Landing Page Before Launching (+ Free Landing Page Template)

Why you need a landing page before launch (+ free landing page template)

When it comes to launching a website, many people often put a lot of effort into the design, content, and functionality without paying enough attention to the landing page. However, having a well-designed and optimized landing page before launching your website can make a significant difference in your online success. In this post, we will explore the importance of having a landing page before launching your website.

Let your audience know what to expect

First and foremost, a landing page can serve as a teaser for your website. It gives potential visitors a glimpse of what’s to come, and generates interest and excitement around your upcoming launch. By including your website’s branding and a brief description of what your website is about, you can start building a buzz around your website before it even goes live.

Grow your email list

Additionally, a landing page allows you to start collecting email addresses and other contact information from potential visitors. By including a sign-up form for your mailing list or newsletter, you can start building a list of interested parties who are likely to become your first visitors once your website is live. This can be an incredibly valuable asset, as it allows you to start building relationships with your audience early on.

Test out website elements

Another important benefit of having a landing page is that it can help you test your website before it goes live. By including buttons or other calls to action (CTAs) on your landing page, you can see how visitors respond to different elements of your website. For example, you might include a CTA to sign up for your mailing list, or to follow your social media accounts. By monitoring how many people engage with these CTAs, you can get a sense of what’s working and what isn’t, and adjust your website accordingly before it goes live.

Get found on Google

Finally, a landing page can be a valuable asset when it comes to search engine optimization (SEO). By including relevant keywords and phrases in your landing page content, you can give search engines a preview of what your website is about. This can help improve your website’s search engine rankings when it goes live, leading to more traffic and engagement.


In conclusion, having a landing page in place before you launch your website is an important step that should not be overlooked. It can help generate buzz, build relationships with potential visitors, test website elements, and improve your website’s SEO. So if you’re planning on launching a new website in the near future, be sure to invest the time and effort into creating a high-quality landing page that accurately represents your brand and generates excitement among your audience.

Free landing page template on tablet mockup

Ready to get your landing page up and running? How about starting with a free landing page template before you commit to anything?

Make sure to get my Wix website FREE Landing Page Template below!




Hi — I'm Jessica


I've helped 100s of female entrepreneurs elevate their business with strategic branding and beautiful websites that get you noticed.

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