Essential Elements for a High-Converting Services Page

Jessica Jenkins
Nov 7, 2023
4 min read

Updated: Apr 9

Essential Elements for a High-Converting Services Page

Your services page is the place where dream clients decide whether or not to work with you. It’s not just another page on your website—it’s your virtual handshake, your first impression, and your chance to say, “Hey, I’m the designer you’ve been looking for!”

But is your services page doing its job? Let’s dive into the essential elements every high-converting services page needs, so you can confidently attract clients and land those premium projects.

And hey, if you want to skip the guesswork, check out my Wix website templates—fully customizable, made for designers and beginner-friendly, they come pre-loaded with all the strategy we’re about to cover!

Ready to make your services page unstoppable? Let’s go!

1. Clear and Concise Messaging

If we're being totally honest, no one has time to read a novel about your services—especially when they’re scrolling on their lunch break.

Be clear, be concise, and get straight to the point. Break down what you offer and who you serve in simple, easy-to-understand language.

For example:

Who you serve: “I design minimalist, strategic websites for female entrepreneurs ready to scale.”
What you offer: “Custom brand and website design packages tailored to your business goals.”

Clarity builds trust, and trust builds conversions!

2. Strong and Enticing Headlines

Your headlines should grab your audience by the (virtual) shoulders and pull them in. Think of them as the bold neon signs that guide your readers through your page.

✓ Start with an attention-grabbing headline at the top, like:

“Ready to Transform Your Brand with Strategic, Stunning Design?”

✓ Then, use subheadings to guide readers through each section. Keep them action-focused and benefit-driven:

“Why My Design Packages Are Perfect for You”
“How We’ll Work Together to Elevate Your Brand”

Pro tip: Strong headlines + strategic messaging = instant engagement.

3. Your Unique Selling Proposition (USP)

Why should someone work with you instead of the designer they found on Instagram five minutes ago?

Your USP is what sets you apart. Maybe it’s your collaborative process, your minimalist design aesthetic, or your expertise in helping clients attract high-ticket customers.

For example: “I specialize in designing websites that not only look beautiful but also convert clicks into clients. With a focus on strategy, my designs help female entrepreneurs book dream clients and triple their revenue.”

→ Not sure how to define your USP? Grab a copy of my strategy guide ‘Define & Attract Your Dream Clients’ that simplifies the process and helps you clarify what sets you apart!

4. Visuals and Multimedia

Let’s face it—people are visual creatures. Your services page needs to look as good as it reads. Include high-quality images, video snippets, or even mockups of your past work.

Here’s what to include:

Portfolio previews: Showcase your best projects.
Process graphics: Break down your design process visually.
Videos: A quick intro video can help clients connect with you instantly.

(Psst… My Wix website templates are pre-loaded with stunning layouts that make adding visuals easy and professional!)

5. Social Proof

Nothing builds credibility faster than showing off happy clients. Add testimonials, reviews, or even screenshots of positive feedback to your services page.

✓ “Working with [your name] was the best decision I’ve made for my business!”

✓ “My new website helped me book three new clients in the first week!”

Make sure your testimonials highlight specific results or transformations you’ve helped clients achieve!

6. Call-to-Action (CTA)

Your services page needs to tell readers exactly what to do next. Whether it’s booking a discovery call, filling out an inquiry form, or purchasing a design package, your CTA should stand out loud and clear.

Examples:

“Let’s Create Something Beautiful—Book Your Free Consultation Today!”
“Ready to Elevate Your Brand? Get Started Here.”

Pro tip: Place CTAs strategically throughout the page, not just at the end. People love options!

7. Easy Navigation

You could have the most beautiful website on the planet, but if visitors can’t find what they’re looking for, they’re out.

Consider making your services page easy to navigate with:

A clean layout (no clutter, please)!
Clickable links, buttons or sections for each service.
A sticky navigation bar so users can jump to different parts of the page.

8. Mobile Responsiveness

Over 50% of web traffic comes from mobile devices, so your services page must look flawless on a phone.

Here’s what to check:

Is your text readable without zooming in?
Are your buttons big and tappable?
Do your visuals resize beautifully on smaller screens?

If you’re using one of my Wix website templates, you’re in luck! They’re already designed to look AMAZING on desktop, tablet, and mobile, so you can focus on designing—not troubleshooting.

Ready to Transform Your Services Page?

Your services page is more than just a list of what you offer—it’s your chance to connect with dream clients, showcase your expertise, and book your next big project. By focusing on these essential elements, you’ll create a page that not only looks amazing but also converts like a pro.