How to Price Your Design Services as a Beginner

So, you’re ready to dive into the world of website design, but there’s just one problem: you have no idea how to price your services. Cue the sweaty palms and sleepless nights, right? Don’t worry—I’ve got you covered!

Let’s break down the mystery of pricing so you can confidently charge what you’re worth (and maybe even sleep better at night).

Oh, and before we get started, make sure to grab your free instant download of my 'Guide to Pricing Your Design Services'—it’s the shortcut you never knew you needed but will be so glad you have!

1. Start with Your Costs (Yes, ALL of Them!)

Before deciding on your rates, you need to know what it actually costs to run your business. Think beyond just software subscriptions and domain fees—factor in your time, taxes, client communication, and that extra-large latte you’ll need on deadline days.

The goal? Ensure you’re not just breaking even but actually making a profit.

2. Research the Market (No, This Doesn’t Mean Stalking Competitors...Okay, Maybe a Little)

Take a peek at what other beginner designers are charging, but remember: this is just a starting point.

Your pricing should reflect the value you bring to the table, not just what others are doing. If your designs are fire, don’t sell yourself short!

3. Choose a Pricing Model That Works for YOU

There are a few ways to price your services:

• Hourly: Great for smaller projects but can cap your earning potential.

• Flat Rate: Clear and predictable for clients but requires accurate project scoping.

• Package Pricing: Bundle your services (think website + branding) for higher perceived value.

Pick the model that aligns with your workflow and feels easiest to manage at this stage.

4. Don’t Forget the "Beginner Tax" (aka Learning Curve Costs)

As a newbie, it’s okay to charge less than seasoned pros while you’re building your portfolio. BUT—don’t undervalue yourself!

Even if you’re new, your time and effort are worth something. As you gain experience, you can (and should) raise those prices, queen!

5. Communicate Your Value (Because You’re Not "Just a Designer")

Clients aren’t just paying for a pretty logo or website—they’re paying for a strategic tool that helps them grow their business.

Highlight the transformation you provide, whether it’s attracting more customers or simplifying their online presence. When clients see the value, they’re more willing to pay premium rates.

6. Set Boundaries to Protect Your Time (and Sanity)

Your pricing should account for all the behind-the-scenes work: revisions, client calls, emails, and even the occasional “Can you make the logo bigger?” request.

Be crystal clear about what’s included and what’s extra.

Boundaries = happy clients and a happier you.

7. Practice Saying Your Prices Out Loud

The first time you tell a client your rate, you might feel like you’re going to faint (been there).

But here’s the secret: confidence is contagious. Practice saying your prices in front of a mirror—or your dog—until it feels natural. You’re worth it, and your clients need to know it too!

Ready to Nail Your Pricing?

If you’re still feeling stuck, don’t sweat it. Download my FREE 'Guide to Pricing Your Design Services' for step-by-step guidance and examples to help you find your perfect number.

Grab your free guide now! 

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And remember, every successful designer started where you are now—feeling unsure but determined. Trust yourself, charge your worth, and go build that dream design business!