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How To Create A Mission Statement For Your Brand

How to create a strong mission statement for your brand

The power of a strong mission statement is often underestimated in the world of business and branding. A mission statement is not just a fancy slogan or a few words strung together, but rather a central guiding principle that defines the purpose and values of your brand. It is what sets your brand apart from others and ultimately shapes the direction of your company.

In this blog post, we will discuss the steps to creating an effective mission statement for your brand. And make sure to read to the end for an easy, plug-in formula to create your own brand mission statement!

1. Know your purpose and values

The first step in creating a mission statement is to understand the purpose of your brand. What inspired you to start this business? What problem are you trying to solve? What values do you want your brand to uphold? Knowing the answers to these questions will help you define the core purpose and values of your brand which will serve as the foundation for your mission statement.

2. Be concise and clear

A mission statement should be concise and easy to understand. Avoid using complicated language or jargon that may confuse your customers. Keep it short and to the point, ideally no longer than a sentence or two. This will make it easier for your employees, customers, and stakeholders to remember and understand your mission.

3. Focus on the benefits

A good mission statement should highlight the benefits that your brand provides to your customers. What do you want your customers to gain from choosing your brand? How will your brand improve their lives? This will help you differentiate your brand from competitors and attract customers who align with your values and mission.

4. Be authentic

A mission statement should reflect the true essence of your brand. It should be an authentic representation of your purpose, values, and goals. Trying to create a mission statement that does not align with your brand's identity will only result in confusion and lack of trust from your customers.

5. Make it timeless but adaptable

Your mission statement should be able to stand the test of time and remain relevant as your brand evolves. Avoid using trendy phrases or mentioning current events that may become outdated in the near future. At the same time, your mission statement should also be adaptable to changes and growth within your brand.

Now, let's plug it in.

We [what you do] by [how you do it] for [target audience] to [ultimate value you provide].

Congrats 🎉

Now you've got your mission statement. Want to take a deeper dive into DIYing your brand strategy? Make sure to grab my Define & Attract your Dream Client Guide below!


An effective mission statement is crucial for any brand to establish its identity, values, and purpose. By following these steps, you can create a powerful mission statement that will not only guide your brand but also resonate with your customers.

Your mission statement is not just a statement, but a commitment to your customers and stakeholders to consistently uphold the values and purpose of your brand. And remember to revisit and revise your mission statement as your brand grows and evolves!




Hi — I'm Jessica


I've helped 100s of female entrepreneurs elevate their business with strategic branding and beautiful websites that get you noticed.

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