Mistakes That Make For A Bad Website (& How To Avoid Them)
Having a website that effectively communicates your message, showcases your product or service, and converts visitors into customers is essential in today's digital world. However, there are common mistakes that can quickly turn your website into a bad one, leading to negative impact on your business growth. Here are the top nine mistakes that make a bad website that you should avoid.
1. Poor or No Content:
Content is king. Visitors visit your website to learn and engage, so a website with poor or no content will quickly turn them off. Your website must provide quality and comprehensive information about your product or service to your visitors.
2. Missing Contact Information:
Visitors will occasionally have questions or issues that need addressing. Missing contact information makes it difficult for them to reach you, leading to a lack of trust in your business or website. Displaying contact information such as email, phone number, or physical address on your site is essential to building the trust of potential customers.
3. Layout and Design are not User-Friendly:
A poorly designed website can quickly turn visitors away, reducing the amount of time they spend on your site. Your website should have clear navigation, be easy to use, and have a visually appealing design that encourages visitors to stay longer.
4. No Call-to-Actions:
Visitors come to your website with a purpose, and it's your job to make it easy for them to take action. Your site should contain clear calls-to-action that lead them to the next step, whether it's filling out a subscription form, making a purchase or contacting you.
5. Not Responsive:
About 70% of website traffic comes from mobile devices, meaning your website must be optimized to work on all devices. If your website is not responsive, it can make it difficult to navigate and reduce the visibility of information. A responsive website will load easily, be readable and look good on any device.
6. No Navigation or Congested Navigation:
Navigation is a significant part of web design. A site without navigation makes it difficult to find information, while overcrowded navigation makes it difficult to select the right option. The navigation of your website should be simple, clear and straightforward.
7. Outdated Information:
Visitors want to know what's new about your product or service. Displaying outdated information on your website can give your visitors the impression that your business is no longer active. Make it a priority to update your website content regularly.
8. Not Compatible with Mobile:
Having a website that only works on desktop interrupts the overall user experience, resulting in a higher bounce rate. Responsive web design offers an excellent experience on any device, but having a mobile version of your website offers a unique user experience.
9. Broken Links:
Broken links can cause frustration for visitors, leading them to leave your website. A site audit should be done regularly to ensure all pages and links are working correctly. Broken links can lead to a bad user experience and affect your search engine rankings.
In conclusion, having a bad website can quickly turn your visitors away from your business or service. To avoid common mistakes that make a bad website, ensure quality content, contact information, user-friendly design, clear calls-to-action, responsive design, easy navigation, updated information, mobile compatibility, and functional links. A good website is an essential part of your business and will contribute to your success in today's online business world!