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The Website Design Process (What To Expect)

The process of website design (what to expect when working with a web designer)

Website design is a crucial aspect of creating an online presence for any business or individual. It is the process of planning and creating a website that is not only visually appealing but also functional and user-friendly. In today's digital age, having a well-designed website is essential for attracting and retaining customers. In this blog post, we will discuss the process of website design and the crucial steps involved in creating a successful website.

1. Determine website strategy, necessary pages & integrations/apps

The first step in the website design process is to determine the website's purpose and goals. This includes identifying the target audience, desired functionalities, and necessary pages.

For a business website, the goal may be to generate leads or increase sales. While for a personal website, the goal may be to showcase a portfolio or share information.

It is essential to have a clear understanding of the website's purpose to create an effective design.

2. Reference Brand Guidelines

For businesses, it is essential to have a consistent brand image across all platforms, including their website. It is vital to reference brand guidelines, such as color palette, font selection, and imagery, when designing the website. This helps to maintain a cohesive brand identity and allows users to recognize and connect with the brand easily.

In the absence of brand guidelines, the web designer works closely with the client to create a brand image that aligns with the website's strategy.

3. Design wireframe/page mockups

Once the necessary information has been gathered, the web designer moves on to creating a wireframe or page mockup.

A wireframe is a basic layout of the website, showing the placement of different elements such as content, images, and navigation menus. It provides a visual representation of the website's structure and helps to identify any potential design flaws before moving on to the final design.

4. Client Review/Revisions

At this stage, the client reviews the wireframe or page mockup and provides feedback and suggestions for changes. Open communication with the client is so important to ensure the final design meets their expectations.

The web designer works closely with the client to make necessary revisions until the design is approved.

the process of website designer from a web designer

5. Build out the website on chosen website platform

Once the design has been approved, the web designer moves on to the development stage. This involves building the website on the chosen website platform, such as Wix, Shopify, or SquareSpace.

The web designer brings the wireframe and design mockup to life by developing the website through a drag-and-drop editor, and/or advanced coding, to create all the necessary functionalities and features for the website.

6. Test all functionalities

Before making the website live, it is essential to test all functionalities to ensure everything is working correctly. This includes testing buttons, links, forms, and other interactive elements to ensure a smooth user experience. Any issues or bugs are addressed and fixed before moving on to the final step.

7. Connect domain & go live

The final step in the website design process is to connect the domain and make the website live. This involves purchasing a domain name and connecting it to the website.

It is also essential to optimize the website for search engines at this stage to improve its visibility and reach.


In conclusion, website design is a crucial process that requires careful planning, creativity, and attention to detail. It is a collaborative effort between the web designer and the client to create a successful and impactful website!

By following the steps mentioned above, small businesses and entrepreneurs can create a professional and effective online presence that attracts and engages their target audience.

Ready to step up your website game? Let's chat!




Hi — I'm Jessica


I've helped 100s of female entrepreneurs elevate their business with strategic branding and beautiful websites that get you noticed.

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