What To Include In A Website Package

If a potential client emailed you right now asking, "what does your website package include?" would you confidently send a link… or would you immediately start panic-typing, trying to recall from memory what you offer?

When I first started designing websites, I didn’t have a defined “package” of any kind. All I had was a loose idea of what I could offer and a whole lot of hope that clients would magically know what that meant.

Spoiler alert: they didn’t.

What ended up happening was way too many back-and-forth emails about “what they need,” quietly squeezing in extras at no additional charge, and having absolutely no real control over the project once it started.

And here’s the part most designers don’t realize until it’s already a mess.

Without a website design package clearly outlined for the client, they decide the scope. They decide what’s “included.” And they decide how much access to your time, energy, and talent they get.

That’s why so many new designers end up doing way more work than they priced for, feeling awkward sending invoices, and constantly second-guessing whether they’re charging too much or not enough.

This isn’t a confidence issue. It’s a structure issue.

So in this post, I’m breaking down exactly how to set boundaries like a pro, what to include in your website package at every level, and how having one changes the way clients see you, trust you, and actually pay you.

If you’ve ever felt awkward explaining your services, stressed about scope creep, or stuck undercharging, this one’s for you.

Before We Dive Into the Details

Before you copy someone else’s package and call it a day, you need to do one thing first. Determine what level designer you actually are. This has nothing to do with your age or how long you’ve been “official.” It’s about your skills, experience, and know-how.

When your package matches your current level, pricing feels more clear, delivery feels easier, and you stop feeling like you’re faking your way through every project.

Your package price should reflect the value of your offer, not just the deliverables. And if pricing still feels confusing, I have a free guide here that walks you through it step by step.

Now let’s get into the actual packages.

Website Design Package Tiers (Based on Experience)

1. Beginner Website Design Package

If you’re newer to web design, your goal is clarity, confidence, and consistency.

• Client Questionnaire: You should always have this! Its the easiest and most professional way to gather all the details for the project (for you AND the client). If you want a full list of website questions to ask your client, or steal my exact HoneyBook questionnaire template, just tap the links!

  
  

• Website Strategy: This includes the purpose of the website, target audience, and overall goals. PS. these are baked directly into my website questionnaire so you don't have to reinvent the wheel every time.

  
  

• Custom No-Code Website Design: 3 main pages designed (usually Home, About, and Services, plus a standard contact page). Alternative Option: You can also offer a one-page long-scroll website with multiple sections if you’re familiar with page anchors.

  
  

• Stock Photo Sourcing: You don’t need custom photography to deliver a great site. Check out my favorite stock photo websites here!

• 3 Rounds of Revisions: I DO NOT recommend offering "unlimited revisions". Been there, done that. It was terrible. In my experience, 3 rounds of changes is typically plenty for the client to make adjustments to their liking. A "round" consists of as many changes as they'd like to see as long as they request it all at one time.

• Favicon: Yes, it matters. And yes, clients notice when it’s missing.

  
  

• Website Transfer to New Owner: Once the project is complete, the site gets transferred cleanly and professionally.

2. Intermediate Website Design Package

This is where your package starts to feel more robust and high-touch.

Everything in the beginner package, plus:

• Two Additional Web Pages: For a total of up to five main pages. This can include a blog if the client wants one.

• Third-Party Integrations: Booking software, rewards programs, email marketing tools, or other integrations you’re comfortable setting up.

• Domain Connection: You’re handling the technical setup so the site actually goes live without chaos.

3. Experienced Website Design Package

This level is for designers who understand not just how websites look, but how they work.

Everything in the beginner and intermediate packages, plus:

• Image Resizing and SEO File Renaming: Clean, optimized images that don’t slow the site down.

• SEO Page Titles and Meta Descriptions: On-page SEO so your client's site is getting found on search engines. Not offering SEO yet? Here's how you can increase your package price by adding basic SEO setup.

• Website Tutorial Walkthrough Video: A recorded walkthrough showing the client how to use and manage their site once you pass it off to them.

• Social Share Graphics: Branded device mockups so your client can share their new site with their audience (and help spread your name too!)

Optional Add-Ons (to Increase Package Value)

These are not required, but they’re great ways to increase your average project value without reinventing your core package.

• Additional Website Pages: Pricing varies based on your experience level and what’s included per page.

• Landing Page Design: Coming soon pages, email opt-in pages, or campaign-specific landing pages.

• Online Store Setup: Best for intermediate to experienced designers only. Set a maximum number of products included so this doesn’t spiral.

• Done-For-You Blog Posts: Perfect for clients who want content without having to think about it.

→ PRO TIP: Get my exact, behind-the-scenes process for web design projects inside Signature Systems.

The Bottom Line

A website package isn’t just a list of deliverables. It’s how you protect your time, communicate your value, and stop negotiating your worth on every single call. When your package is clear, clients trust you more. Projects run smoother. And pricing stops feeling like a guessing game.

If this helped you rethink how you structure your services, make sure to save it, share it, or send it to a designer friend who’s still winging it. And if you want more content like this, make sure you’re on my VIP email list where I go deeper and give you the stuff most people leave out!

See you in the next one.